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Pandas and Penguins and Penalties, Oh My: What’s with Google’s Zoo?
The World Wide Web is often referred to as a digital jungle. And as with a real jungle, on the web there is a constant struggle for dominance. The lion’s share of web traffic goes to the stronger...
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Wrath of the Penguin: How Google’s Attempt to Clean up Search May Hurt It—And...
In my last post, I examined the differences between Google’s Panda and Penguin updates. These updates, which Google began rolling out in 2011, are an attempt to improve search and better combat ever...
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